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Finding the sweet spot in coating innovations

With one billion more mouths to feed by 2050, food is a critical resource and food preservation is key. This is driving the need for more convenient and sustainable packaging to ensure food is kept fresh for our tables.

True innovation means going one step further. Not necessarily doing what has never been done before; but doing it better.
That’s the ‘sweet spot’. And when it comes to finding new solutions, two minds are always better than one.

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This conviction is shared by both Dow and GCR, a European leading company in developing innovative compounds and mineral masterbatches.

This is why, when GCR came to Dow looking to create a new solution for extrusion coating for a wide variety of applications, from consumer food packaging such as sugar sachets to raffia waterproof coatings, Dow knew it had found a great partner.

“The approach was simple: combine GCR’s patented compounding technology and expertise in mineral coating with Dow’s technical expertise in extrusion coating to bring a new innovative solution to the coatings market with improved cost efficiency,” says Carolina Gregorio, Marketing Manager, Dow.

Victor Oliva, GCR R&D Manager, couldn’t agree more, “Both teams had the taste for innovation and the drive to make it happen, but what really accelerated the success of this partnership was Pack Studios. Having a space to collaborate and being able to see how resins worked on existing machinery lines sparked new ideas and pushed our capabilities to new levels.”

The new combined mineral compound and extrusion coating solution, Granic® 626, enabled by Dow's advanced extrusion coating resins, is cost-efficient and optimizes packaging materials used, reducing the carbon footprint in final applications – allowing brands to improve their product life cycle.

“We developed this solution in less than a year,” Cosme Llop, Lead Scientist at Dow enthuses. “We managed to succeed where others had previously failed, and without exorbitant costs.”

If you ask either Dow or GCR, they both agree: success is sweet, but it’s even better when it is shared with others.

“Both teams had the taste for innovation and the drive to make it happen, but what really accelerated the success of this partnership was Pack Studios."

Victor Oliva, R&D Manager, GCR