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Innovating locally for a sustainable future

The movement of goods and resources is expected to increase globally as the population grows. There is a pressing need to ensure goods are packaged to meet critical standards for security, efficiency and sustainability, so we can move them safely from A to B.

Beyond just delivering something new, true innovation should improve the world we live in.
While this sounds like a bold statement, big changes globally can happen by taking small steps on a local scale.

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It’s no secret that sustainability and particularly downgauging is a priority for all businesses with a global footprint. Patrick Terkpertey, Account Manager for P&SP in West Africa, wholeheartedly agrees. “This is instilled in the day-to-day business of Dow’s West Africa team. And, we are proud to say, it is something our customers have embraced too.”

For example, working together with Finepack Industries Ghana Ltd, one of Ghana’s leading manufacturers of flexible packaging products in West Africa, Dow developed a film solution that was technically and commercially viable for the market - even though it was the very first time such kind of film was ever converted in the region.

The solution; a 55 micron collation shrink film, an anomaly in a market dominated by 80 micron films. With Dow’s solution the company was able to reduce the overall formulation cost while still maintaining stiffness, puncture and holding force properties. How? Essentially by allowing them to significantly downgauge the thickness for their film”, says Alessandro Corticelli, Market Development Manager for P&SP in Middle East, Africa and Turkey.

The road to innovation is not always short – in this case the formulation was created over a period of eight months - but it can be smooth. “Our collaborative, transparent approach to working with convertors and brand owners won the day for us here” comments Patrick.

“As a team, we felt fully at ease working alongside Dow, guided by the team’s commercial and technical insights throughout the entire process,” says Rahul Sapra, Director, Finepack Industries Ghana Ltd.

Already implemented across Voltic Ghana Ltd., a subsidiary of Coca Cola Beverages Africa (CCBA), Finepack’s film is set to make a splash across the Ghanaian drinks market!

Each little step takes us one step closer to a more sustainable future.

We felt fully at ease working alongside Dow, guided by the team’s commercial and technical insights throughout the entire process.

Rahul Sapra, Director, Finepack Industries Ghana Ltd.