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“A good relationship is the foundation to go the extra mile together”

Hussein Soliman, Senior Technical Services & Development Engineer

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A strong relationship is the fundamental foundation to any great business journey and the driving force behind innovation. It means uncovering market opportunities and finding the right solution to generate real business success.

In a market as dynamic as the Turkish one, where I operate, there are many changing variables. Flexibility is paramount to success.
We recently saw this with Turkish shrink wrap manufacturer Fitpak Ambalaj ve Kimya (“Fitpak”), where we sought to develop a downgauged shrink wrap film solution to enable the safe and easy transportation of goods. When you consider that the food and beverage market in Turkey is expected to reach almost $150 billion in 2018 it comes as no surprise that Fitpak sought a solution with a better balance of performance and cost.

With Dow as their partner, continuous dialogue, rigorous testing, shared expertise, and smooth roll-out and delivery; we did just that. But our work didn’t stop there. We went beyond the technology to best position the product in the market.

Thanks to our solid foundations from the beginning, we can see many more opportunities to go the extra mile together.

Hussein is the senior application development and technical services engineer supporting the Middle East, North Africa and Turkey. Hussein works on a daily basis to introduce innovative solutions as part of Dow’s unique technical support approach.