By Francisco Paz, Market Development Manager, Dow
Innovation is built on the strength of relationships - with customers, consumers, colleagues –these relationships help us create innovation that delivers significant positive change, especially in an industry faced with as many misconceptions as plastics.
Plastics are incredible materials and we have a brilliant opportunity to share that, creating spaces in which we can confront challenges and plant seeds of innovation.
Pack Studios is one of my favourite examples of such a space. An active hive of innovation, we can now take our brainstorming from 2D to 4D – testing, trialling and developing concrete solutions.
We’ve made some great progress with food packaging already. Building relationships at all levels of the value chain is of such importance - no one knows a product better or what kind of packaging would work best for it than its creator. When you think about it, it doesn’t make sense to do it any other way.
Francisco is based in South America and is a Market Development Manager. He joined Dow in 2010 and has been involved with the regional implementation of Key Innovation Projects as well as searching for sustainable replacement materials for existing products.