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How did we make a premium adhesive stick in Brazil?

Bringing new solutions to market requires a high degree of confidence in the core technology plus a strong bond between the team. Ana-Julia Kiss, Technical & Industrial Director at Adecol, a dynamic Brazilian adhesive manufacturer, wanted to expand their application range and needed a high-quality hot melt adhesive (HMA) solution that would allow them to bring a differentiated solution to their customers.  The combination of Dow’s materials science knowledge and Adecol’s market expertise enabled Adecol to successfully introduce a new HMA solution, Performelt, for a wide-range of packaging applications. By uniting all these factors, we found a great recipe for making innovation stick.