By Claudia Hernandez, Research Scientist, Latin America Packaging & Specialty Plastics
No matter the industry we all strive to be better, faster and more efficient. The most important question however is why do we innovate? Who are we doing it for?
Innovation seeks to address a need, fill a gap or increase flexibility and we must keep that in mind as we look to the future. If we can render a product more cost accessible for a market or increase its suitability for specific geographies, cultures or climates, then we are truly innovating with purpose.
With the urban population in Latin America expected to grow by 6.4% between 2015 and 20501 we have an incredible opportunity to help support the particular challenges and needs faced by developing countries and rethink old approaches. Sustainability will be a key part of this growth and what better place to look for inspiration than the natural world. The environment that surrounds us is the ultimate masterpiece of design.
A pinnacle innovation moment for me was receiving the R&D 100 award in 2015 for Dow’s All Polyethylene Stand Up Pouch (ALL-PE SUP). This was an incredible honor and such great recognition of our work and collaboration with partners all the way across the value chain, to ensure we are innovating where needed and creating inspired and creative solutions across the board.
Natural inspiration for real world challenge really is the key to innovation that delivers.
Claudia is a Research Scientist in Dow Packaging & Specialty Plastics in Latin America. She has over 20 years of direct experience in material science and polyolefin transformation and hands-on expertise in flexible packaging extrusion and conversion technologies. During her time with Dow, Claudia has developed an extensive knowledge in Food & Specialty Packaging and Hygiene applications.