With one billion more mouths to feed by 2050, food is a critical resource and food preservation is key. This is driving the need for more convenient and sustainable packaging to ensure food is kept fresh for our tables.
Whether packaged for transit or displayed on supermarket shelves, no brand wants to see leakage from their stock;
especially when that stock is a viscous liquid like edible oil.
“Of course, occasional leakage is impossible to avoid,” says N Balakrishnan, General Manager of Packaging Development at Ruchi Soya, India’s biggest edible oil refinery. “But what we discovered with Dow and our packaging converter is that this is no reason to accept the status quo.”
From filling and transportation to reaching the consumer, with its previous packaging solution Ruchi Soya was experiencing oil leaker rate of 1.5 to 2%.
When it comes to saving product wastage, improving efficiency, and reducing the use of plastic packaging, Dow India was ready to plant the seed of an innovative idea, and help it grow.
“Our concept of collaborating with brand owners to accelerate innovation in their industry was a first of its kind in India,” said Milind Chavan, Value Chain and Business Development, Dow India. “But we were confident about what a new, innovative product application could do for our customer.”
N Balakrishnan adds: “We did extensive trials on different brands to test for consistent performance, and we were so pleased with the results that we upgraded our flexi-pack sealing technology for all three of our flagship brands.”
The collaboration, backed by Dow’s Elite AT resin, succeeded in improving the sealant layer resin, reducing leakage by 75%. Ruchi Soya also benefited from a 20% increase in pouch-filling productivity and speed. Now that’s a smooth operation!
"We were so pleased with the results that we upgraded our flexi-pack sealing technology for all three of our flagship brands.”